Storyboard with angry boy

… his mother brings a piece of a delicious austrian meal and/or desert called “Kaiserschmarrn”, which is a cut-up and sugared pancake with raisins.

 

Attention was the creative director´s core idea behind the spot. In this case the mother´s attention to her sad son represented dy the pancake.

 

Have a look at the version with an angry girl.