Neuburger and the Samurai Sword

May 07, 2009

Category: StoryboardsPencilled
Cutting down a piece of Neuburger the ordinary way wouldn´t justify the brand. So the advertising agency and the director found a cooler way to do so.


The young man enters his spaceous loft. Walks around his table and takes one of his samurai swords. He positions himself in front of his delicious Neuburger - waits - and cuts down a piece with his sword.
 
The director, Chrisopher Schier, and the storyboard artist John Brito were playing around with different ways to shoot and cut the spot.
 
Below is a version where the character walks to his swords before he gets to to the table. There was another version in which the man looks at the Neuburger first and then takes his sword. Looking at frame 3 you will note that it was drawn with the old cutting-version in mind, where the young man hasn´t got his sword yet.
 
Click here to see the layout for the print ad.
 
storyboard featuring Neuburger, directed by Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
storyboard featuring Neuburger, directed by
Christopher Schier
Client: Neuburger
Production Company: Neue Sentimenatl Film
Producer: Ernst Koth
Director: Christopher Schier




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