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Previsuals for Advertising
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May 08, 2008
Category:
Illustrations › Advertising
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The advertising agency needed an image to communicate their core idea for a new campaign: "1%"
What if the budget was cut down to just a few percent?
Would it be like having a too small budget for a fence, or having no money for a door?
After completion I was told that the budgets we were talking about were the ones for the federal armed forces.
Advertising Agency: Cayenne
Creative Director: Markus Huber
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